By Leaving Less of a Footprint, Celebrity Flora Makes a Huge Mark on the Cruise Industry

The first expedition mega yacht of its kind specifically designed for the Galapagos Islands was launched in a historic, sustainability-focused naming ceremony

In a game-changing moment two years in the making, Celebrity Cruises officially launched the revolutionary new Celebrity Flora, a 100-guest, all-suites mega yacht that’s poised to connect travelers to the Galapagos Islands like never before. The ship was welcomed to the brand’s award-winning fleet with a sustainability-focused ceremony where executives, valued travel advisers and journalists joined the ship’s Godmother, environmental advocate and former World Wildlife Fund International President Yolanda Kakabadse, in blessing the ship. In another first, a partnership was announced with EarthEcho International, a nonprofit organization founded by Philippe Cousteau. Jr., to inspire young people to act now for a sustainable future.

The naming ceremony brought together distinguished guests, employees and crew members to commemorate the debut of Celebrity Flora, the first ship of its kind designed specifically for the Galapagos Islands.

“Every once in a while, a unique ship comes along in the industry and changes things, and Celebrity Flora is that ship,” said Richard D. Fain, Chairman and CEO, Royal Caribbean Cruises Ltd. “The Galapagos is a truly unique destination and deserved a ship with sustainability at its core. Today was an incredibly special day, with a very special Godmother.”

Fain added: “Yolanda Kakabadse has been a moral force for sustainability, in Ecuador and around the world, and we are honored to have her inspiration as Celebrity Flora sets sail.”

“Our guests have never seen a destination quite like the beautiful Galapagos Islands, and the islands have never seen a ship quite like Celebrity Flora, perfectly blending intimate luxury with sustainability,” said Lisa Lutoff-Perlo, President and CEO, Celebrity Cruises. “The ship is designed to showcase this amazing destination, giving our guests incredible memories — and underscoring the critical importance of protecting our planet’s fragile ecosystems.”

Both Fain and Lutoff-Perlo, as well as Kakabadse, delivered passionate remarks about the ship’s sustainability, cutting-edge design, and the brand’s commitment to this awe-inspiring region. In a unique nod to these themes, the traditional bottle-breaking was triggered by a ceremonial ribbon-cutting that used a hand-crafted ribbon made from green banana core and crafted by a collective of local female artisans known as Manos Magicas. In addition, the Ecuadorian national anthem was sung by two schoolchildren from Ecuador.

“Being here in the beautiful Galapagos Islands on board Celebrity Flora has reminded me of one of my favorite quotes by Charles Darwin: ‘In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed,’” said Kakabadse. “Darwin was right; this is the time to collaborate with all sectors of society, and permanently innovate to seek new ways to address development challenges. Tourism can be at the center and Celebrity Flora is at the forefront.”

During the event, a partnership was revealed with EarthEcho International. Celebrity and the team at the non-profit will work together to introduce a comprehensive and customized youth strategy, designed to empower a new generation of environmental advocates both in the local communities of the Galapagos, as well as aboard Celebrity Flora and Celebrity Xpedition in the region. The program will include:

  • Youth-focused, environmental sustainability projects in the Galapagos Islands
  • Activities for youth as part of Celebrity’s onboard program

By training, engaging and investing in youth and the local community, Celebrity and EarthEcho International will work to inspire champions for the protection and enhancement of the treasured ecosystems of the Galapagos Islands. Over time, the goal is to explore opportunities to expand this partnership to other regions around the world.

Philippe Cousteau Jr., Co-Founder, EarthEcho International, said: “The launch of Celebrity Flora presents an incredible opportunity for EarthEcho International and Celebrity to jointly develop a meaningful and impactful, initiative that will engage and empower young environmental leaders both onboard and in the communities of the Galapagos Islands.”

Lutoff-Perlo added: “We want to leave a destination in a better place than when we found it, and we work with partners who share this mission, so joining with EarthEcho International and Philippe is the perfect partnership for us, especially as we both passionately believe that the next generation is critically important to the future of our planet.”

Ceremony guests also enjoyed the chance to take part in a panel on sustainability and the uniqueness of the Galapagos Islands held in the ship’s stunning Discovery Lounge. The panel was designed to raise awareness of the unique environmental aspects of the destination and highlight the sustainable firsts exclusive to Celebrity Flora. Host Dr. Ellen Prager, world-renowned marine scientist and regional destination expert, discussed topics with a distinguished panel, including Cousteau Jr; Peter B. Ortner, Research Professor, University of Miami, Rosenstiel School of Marine and Atmospheric Science; and Kakabadse.

The most energy-efficient ship of its kind in the region, Celebrity Flora was designed specifically to explore the Galapagos. Celebrity’s signature outward-facing design concept gives guests 360-degree views of the islands at virtually every turn. The all-suite luxurious accommodations surround guests with every creature comfort, including service provided by personal attendants. Unique to Celebrity Flora are the first-ever glamping experience at sea in the Galapagos, new dining venues, an open-air stargazing platform, expert-led ecological seminars, and custom-designed Novurania yacht tenders, which create a seamless sea-to-shore experience.

With the launch of their newest ship, Celebrity had the opportunity to blend exploration and research by making Celebrity Flora the first vessel in the Galapagos to be equipped with cutting-edge oceanographic research equipment, known as Oceanscope. The program builds on a more than 20-year relationship with University of Miami’s Rosenstiel School of Marine and Atmospheric Science that benefits from a cruise ship’s consistent itinerary to create a perfect and cost-effective way for scientists to gather and measure ocean circulation dynamics.

The system will track and map the region while measuring sea-surface temperatures and gathering data critical to research prediction of El Niño and La Niña. All findings gathered by Celebrity Flora will become open source data – globally accessible to research – a first for scientists around the world and anyone with a passion for this information.

Celebrity Flora is also one of the most energy-efficient ships in its class, with a 15-percent reduction of fuel consumption and equivalently fewer air emissions, thanks to the introduction of an advanced propulsion system, hull configuration and specially designed diesel engines. Celebrity Flora’s dynamic positioning is a first in the Galapagos. It has anchorless technology, which maintains the ship’s position while protecting the sensitive sea floor system, with zero speed stabilizers promising smooth sailing throughout.

Celebrity Flora will have in-room water filtration stations and the ability to reuse air conditioning condensation to provide water to the shipboard laundry facilities. Reverse osmosis equipment will be used, so the ship can process sea water into fresh water to supply 100-percent of her needs. Plus, any materials that can be recycled, reused or donated will be as part of a strict waste management system.

Celebrity Flora will sail from Baltra year-round, making its first sailing on June 30, 2019. Bookings are open at www.celebritycruises.com/galapagos/ships/celebrity-flora or through a travel advisor, for the ship’s alternating seven-night inner and outer loop itineraries and selection of 10-, 11-, and 16-night packages, which feature either pre- or post-cruise expeditions.

Celebrity Cruises Unveils the First-Ever Glamping Experience at Sea

Galapagos Glamping will leave guests star-struck in the unspoiled lush archipelago

The first ship ever designed exclusively for the Galapagos Islands, Celebrity Flora, just introduced another enticing industry first: A once-in-a-lifetime camping experience on the top deck of the luxury yacht that allows guests to dine, drink, and, yes, even sleep under one of the most spectacular night skies in the world.

Celebrity Flora was specifically designed to bring our guests closer to the Galapagos Islands than ever before – from its outward-facing design that takes guests to the water’s edge, to the enhanced custom-designed Novurania yacht tenders,” said Lisa Lutoff-Perlo, President and CEO, Celebrity Cruises. “And now our new Galapagos Glamping experience gives guests an incredible opportunity to experience the destination the ship was built for, on a whole new level, under the millions of stars above.”

TREATED LIKE STARS—UNDER THE STARS
Four star-struck guests per night will be able to book the top deck onboard experience and participate in this one-night-only adventure. The reservations include two luxuriously inviting cabanas, one fitted with a double bed for sleeping, and the other for enjoying a mouthwatering, alfresco meal. Galapagos Glamping was created to break down the walls and bring guests closer than ever to this stunning destination. To help guests fully appreciate the breathtaking views this experience offers, a naturalist will also be available to highlight the stars and constellations visible from this region of the world directly from the cabana seats.

NEW VIEWS AND NEW FLAVORS
Exclusive campfire-inspired culinary delights – from cocktails to carefully selected wines to s’mores – will be specially curated for the evening, while guests gaze at the endless open skies above. Guests will have a delicious dinner served exclusively as part of the Galapagos Glamping experience. Campers will also welcome the spectacular sunrise with a full bed-side breakfast. 

Modern luxury exploration in the Galapagos Islands will never be the same once Celebrity Flora begins her inaugural season, sailing alternating 10- and 11-night tours, there is also the option for guests to select a 16-night itinerary— an inner loop and outer loop — to the region’s most stunning locales in 2019 and 2020.

Based in Baltra Island in the Galapagos, Celebrity Flora will make her debut sailing on May 26, 2019. Bookings are now open at www.celebritycruises.com/flora, or through a travel advisor. The exclusive Galapagos Glamping experience will be available upon request for a fee, on every Celebrity Flora sailing, subject to availability.

To learn more about the brand’s unrivaled offerings, or its industry-leading stewardship and conservation efforts in the region, visit www.celebrity.com/galapagos.

Introducing Celebrity Flora: The Celebrity Revolution Continues with a New Ship Designed for the Galapagos Islands

Celebrity Flora seamlessly combines modern luxury, sustainability and design, redefining the expedition travel experience

MIAMI – Nov. 16, 2017 – Celebrity Cruises unveils another stunning revolution in ship design: Celebrity Flora is an elevated and inspired approach to marine exploration, meticulously designed expressly for the awe-inspiring Galapagos Islands.

One of the most energy-efficient ships of its size in the diverse archipelago[1], the 100-guest Celebrity Flora will offer seamless sea-to-shore transportation, and includes anchorless technology that maintains the ship’s position while protecting the sensitive sea floor. Innovative outward-facing design gives guests 360-degree views of the islands, while personal suite attendants, new dining venues, an open-air stargazing platform, and expert-led ecological seminars will round out the modern luxury vacation experience.

Celebrity Flora marks another example of our revolutionary ship design by allowing the destination and its environment to influence every decision we’ve made,” said Lisa Lutoff-Perlo, President and CEO, Celebrity Cruises. “From the luxurious all-suite accommodations to industry-first, eco-friendly innovations, we created a ship that brings a new level of luxury, sustainability and natural exploration to the region. Guests will feel as though they’re boarding a high-end yacht for a week of unparalleled adventures, and they are!”

“We are very pleased with the announcement of Celebrity Cruises’ decision to build a cruise vessel with cutting-edge technology, designed specifically to operate around our wonderful islands,” said Enrique Ponce de León, Ecuador’s Minister of Tourism. “Celebrity Flora will undoubtedly mark a very important milestone in the tourism development of Ecuador and the Galapagos Islands, offering high quality and sustainable tourism.”

DESIGNED WITH THE DESTINATION IN MIND:
The natural beauty of the islands, the diversity and uniqueness of the species that it harbors earned this archipelago the reputation of being a living laboratory of evolutionary processes still in progress. The region made room for the development of a large number of flora and fauna that do not exist anywhere else in the world, making the Galapagos a very unique place of global importance for the common heritage of humanity.

Featuring Celebrity’s signature outward-facing design, Celebrity Flora virtually erases boundaries and brings this typically remote destination closer to guests. Educational, research-based programming gives travelers an opportunity to continue learning about the wildlife-rich Galapagos Islands.

“From the luxurious all-suite accommodations to industry-first,
eco-friendly innovations, we created a ship that brings a new level of luxury, sustainability and natural exploration to the region. Guests will feel as though they’re boarding a high-end yacht for a week of unparalleled adventures, and they are!”

Lisa Lutoff-Perlo,
President and CEO, Celebrity Cruises

The Marina is the primary point of access to the ship and can accommodate up to three Zodiacs at once, reducing transport time to and from land and allowing more time for guests to explore the practically untouched islands. While onboard guests will unwind in the Sunset Lounge, find solace in The Vista, an open-air hideaway with 360-degree views, cocoon-style loungers and private cabanas, and enjoy the breathtaking surrounds in the floor-to-ceiling glass-wrapped Observatory.

Darwin’s Cove and the Naturalist Center provide a bounty of information on the destination, wildlife and environmental efforts, while the Discovery Lounge will be home to Naturalist presentations and excursion information. Guests can participate in a guided astronomy tour or enjoy star-lit skies on their own from the Stargazing Platform.

Breakfast, lunch and dinner are served daily in the Seaside Restaurant. The Ocean Grill offers a casual dining space, panoramic views and Dinner Under the Stars, or guests can choose from an indulgent in-room dining experience.

SOPHISTICATED ACCOMMODATIONS, ATTENTIVE SERVICE:
Celebrity Flora transports travelers in all-suite accommodations featuring oversized bathrooms perfect for post-adventure refreshing. These modern retreats bring the outside in through Celebrity’s signature outward-facing layouts and heralded Infinite Verandas, and come complete with sustainable, natural, regionally inspired materials. Personal suite attendants cater to guests’ every need.

Celebrity Flora’s two Penthouse Suites are the largest in the Galapagos with separate indoor and outdoor living areas, customizable lighting and shades, and a telescope for stargazing or sea lion-peeping. Guests can also find relaxation in Royal SuitesUltimate Sky Suites with Infinite VerandaPremium Sky Suites with Infinite Veranda and Sky Suites with Infinite Veranda.

ENVIRONMENTAL STEWARDSHIP AND INNOVATION:
Celebrity Flora is one of the most energy-efficient ships in its class, with a 15 percent reduction of fuel consumption and equivalently fewer air emissions[2], thanks to the introduction of an advanced propulsion system, hull configuration and specially designed diesel engines. Two more firsts in the Galapagos, Celebrity Flora’s dynamic positioning system allows the ship to stay in position without physically anchoring and damaging the sea floor, with zero speed stabilizers promising smooth sailing throughout.

Celebrity will reduce the need for plastics onboard by introducing in-room water filtration stations and by converting sea water and air conditioning condensation into pure, fresh water. Any materials that can be recycled, reused or donated will be as part of a strict waste management system.

“I think this is a clear example of an intelligent investment, not only because the boat design was thought with the characteristics of the Galapagos, but because it is based on the best technology available to protect a Natural Heritage of Humanity,” said Walter Bustos, Director of Galapagos National Park. “This proposal is a mix of experiences and education so that each visitor returns to their country with a different mindset, more committed to the conservation of the environment, which is one of the objectives of the Galapagos National Park ”

EXPERIENCE THE EVOLUTION OF TRAVEL IN THE GALAPAGOS:
Celebrity Flora will sail from Baltra year-round, making her first sailing on May 26, 2019. Bookings are now open at www.celebritycruises.com/galapagos/ships/celebrity-flora or through a travel agent, for the ship’s alternating seven-night inner and outer loop itineraries.

ABOUT CELEBRITY CRUISES:
Celebrity Cruises’ iconic “X” is the mark of modern luxury, with its cool, contemporary design and warm spaces; dining experiences where the design of the venues is as important as the cuisine; and the amazing service that only Celebrity can provide, all created to provide an unmatchable experience for vacationers’ precious time. Celebrity Cruises’ 12 ships offer modern luxury vacations visiting all seven continents. Celebrity also presents incredible cruise tour experiences in Alaska and Canada. Celebrity is one of five cruise brands operated by global cruise vacation company Royal Caribbean Cruises Ltd. (NYSE: RCL). For more information, dial 1-800-437-3111, visit www.celebritycruises.com, or call your travel agent.